As an innovative leader in domestic kitchen equipment and high-end cake cabinets, Hongyun Factory has always adhered to the core concept of "quality as the foundation, technology as the driving force, and service as the winning factor", continuously demonstrating the strength of "Made in China" on the international stage. Since 2024, we have successively made appearances at the Australian International Food Exhibition, the 136th China Import and Export Fair (Canton Fair), and the 2025 Shanghai International Hotel and Catering Industry Expo. With our full-scenario solutions, cutting-edge technology products, and customized services, we have won high recognition from global merchants. Below, we invite you to review our highlights at the exhibition together.
I. Australian Exhibition: Precisely Reaching the Southern Hemisphere Market, Opening a New Chapter of High-End Customization
In September 2024, the International Food Exhibition in Melbourne, Australia.
As the most influential industry event in the Southern Hemisphere, this exhibition focuses on "energy conservation, intelligence, and commercial scenario adaptation". With the full range of commercial kitchen equipment and baking cold chain solutions as the core, we exhibited:
• Smart commercial steam oven series: Equipped with AI temperature curve control technology, it can precisely match over 20 modes such as baking, steaming, and barbecuing. Its energy consumption is 35% lower than that of traditional equipment, attracting intensive inquiries from local Australian chain restaurant groups and hotel purchasing teams.
• High-end cake display cabinet family: In response to the high demands of the Australian market for dessert display, we have launched air-cooled frost-free cake cabinets and constant temperature and humidity chocolate display cabinets. The former adopts 360° circulating air curtain technology to ensure the freshness of the cakes for 72 hours. The latter precisely controls humidity within ±2% and temperature within ±1℃, becoming the "essential choice" for local baking workshops.
Exhibition achievements: Three Australian agents were signed on the spot, and over 200 custom orders for cake cabinets were reached. At the same time, intention cooperation invitations from countries such as New Zealand and Fiji were received, marking a substantive step forward in the market layout of the Southern Hemisphere.
The newly launched ice cream cabinet has also sold well in many countries and received wide acclaim!
Ii. Canton Fair: Domestic Quality Products Shine, Consolidating the Dual Circulation of Domestic and International Markets
In October 2024, the 136th Canton Fair (Guangzhou)
As "China's No. 1 Exhibition", the Canton Fair is a key hub connecting global buyers. We highlight "full-category kitchen equipment + personalized customization of cake cabinets" to create an immersive exhibition area:
• Customized Cake Cabinet Service Zone: Through the VR interaction system, customers can preview in real time the cabinet material (stainless steel/glass/wood grain), light color temperature (2700K warm light /4000K natural light), shelf layout and other customized solutions. On-site, more than 50 personalized orders were facilitated for bakeries and coffee shops, including a "curved panoramic cake cabinet" customized for a certain chain brand (with a 40% increase in volume). The display area has been increased by 60%.
Data highlights: During the exhibition, over 800 global buyers were received, with export orders accounting for 65%. Customers from the Middle East and Southeast Asia showed strong interest in the "high cost performance + fast delivery" model, and exclusive agency agreements for Vietnam and Saudi Arabia were signed on the spot.
Iii. Shanghai Exhibition: Anchoring Industry Trends, Setting a New Benchmark for Baking Display
In May 2025, the Shanghai International Hotel and Catering Industry Expo
As the largest hotel and catering exhibition in China, this exhibition focuses on "new retail, new consumption and new scenarios". Achieve the signing boom of international buyers:
Become a supplier to Middle Eastern countries:
A high-end hotel group in Dubai signed a purchase agreement for 120 ice cream cabinets on the spot, particularly emphasizing the stability of the equipment in a 45℃ high-temperature environment: "Test data shows that the temperature fluctuation is only 1.2℃ 30 seconds after opening the door. This is the decisive factor for them to choose Hongyun."
Supply from Australian chain supermarkets:
The person in charge of product procurement in Australia said, "The intelligent energy consumption management system of the cake cabinet has helped us reduce the annual operating cost of a single store by 18,000 Australian dollars. This is exactly the green olive branch that the Australian market is most concerned about."
Iv. Technological Accumulation and Service System: The Core Competitiveness Behind the Exhibition
1. R&d strength:
The technical department has twenty years of working experience in this industry. They have traveled to many countries and exchanged with technicians from various nations. They have developed many advanced products, which are exported to countries all over the world.
2. Manufacturing capacity:
The intelligent production base is advanced, adopting processes such as laser cutting, robot welding, and fully automatic spraying to achieve an efficient response of "rapid delivery of standardized products and a 30-day cycle for customized products".
3. Global Service Network:
Establish a full-process service system covering "pre-sale solution design - in-sale installation and commissioning - 24-hour post-sale response" to ensure worry-free operation for overseas customers.
V. Looking to the Future: Continuous Advancement from the exhibition Stage to the Global Market
The success of the three exhibitions not only validates the technical strength and market insight of Hongyun Factory, but also marks a solid leap forward for us on the path of "becoming a globally leading provider of kitchen equipment solutions". In the future, we will:
• Deepen technological innovation: Focus on areas such as AIoT (Internet of Things) and low-carbon materials, and develop "thinking kitchen equipment" and "degradable and environmentally friendly cabinets";
• Expand emerging markets: Focus on the Southeast Asia, Middle East and Latin American markets, and reduce customers' procurement costs through localized teams and supply chain optimization;
• Empower industry upgrading: Co-create an integrated scenario of "display + sales + data" with catering brands and baking workshops, promoting the transformation of the baking industry towards intelligence and experience.
Conclusion
Every exhibition is an opportunity to communicate with global customers and a vivid interpretation of "Made in China to Made in China". Hongyun Factory has always believed that only by forging products with craftsmanship and winning the market with innovation can it continue to shine on the highly competitive global stage. We look forward to working hand in hand with more partners to make every kitchen full of efficiency and inspiration, and to let every dessert shine with ultimate charm.
Contact us
Address: West Xingwu Road, Linzi District, Zibo City, Shandong Province
Telephone: +86 153 7639 6814
We always adhere to the customer-centric approach, survive by quality, and develop by innovation. We look forward to working with global customers to achieve win-win results and create a better future together!
West Xingwu Road, Linzi District, Zibo City, Shandong Province
